J Vineyards was one of my favorite projects wile working at KNOCK, Inc. Being part of a super creative team where I was able to expand and show my full potential was so fulfilling and exciting. I was able to wear all of my creative hats as a designer, food stylist and recipe developer. This allowed me to fully understand and embody the brand’s voice, look, feel and values. Being part of the creative process from ideation and sketching, to working with my hands on the finished product, allowed me to become one with the brand – almost like an actor who’s curiosity and dedication fuels him/her to study the character and becomes one with it. The final result was a social media posts that were vibrant, fresh and full of life.

To see the full work, check this page on my website.